One of my favorite parts of my job is getting to see my work come to life and produce real results for my clients. My heart sings when I hear about a successful store opening, a highly profitable magazine ad, or a visually striking new website.
But your brand photos can do more than just liven up your website, print ads, and social media feeds. You can use those photos to your best advantage and think outside of the box when it comes to putting them to work for you. Here are the top five most unexpected ways to use your brand photos:
1. Podcast Inquiries and Thumbnails
Podcasts are becoming an increasingly popular medium for sharing knowledge and connecting with your audience. When you’re pitching to be a guest on a podcast, having a high-quality headshot can make a big difference in your professionalism and the likelihood of booking the interview.
If you host a podcast, a visually striking brand photo can also be used as a podcast thumbnail (standing alone or as part of a graphic) which is the first thing people see when browsing through a podcast app.
2. Email Signatures
Email signatures are an excellent place to include your brand photo. A photo adds a personal touch to your email communication and makes it easier for people to recognize you and your brand. It also reinforces your brand image and can leave a lasting impression on your email recipients.
3. Email Newsletter
Including brand photos in your email newsletters can help break up the text and make your content more visually engaging. Whether it’s a behind-the-scenes shot of your team or a product photo, including imagery can increase click-through rates and make your newsletter more memorable. And don’t be afraid to close out your email with a headshot that matches your above-mentioned email signature, too.
4. Client Thank You Notes
Sending a handwritten thank you note is a great way to show your clients, customers, and vendors that you appreciate them. Adding a beautiful printed version of a brand photo, perhaps incorporated into the note’s cover design, can make the note feel even more personalized and remind them of the connection they have with you and your brand.
5. Pitch Deck
If you’re pitching your business to clients or investors, having strong visuals can help bring your pitch to life. Including brand photos in your pitch deck can help communicate your brand message and make it more memorable. No clipart or generic stock photography should clutter up your slides!
As a dedicated brand photographer, I know the power of strategic visual storytelling, and I’m here to help you showcase your brand’s unique story through intentional and profitable photography. If you’re struggling to think of ways to leverage your brand photos, my Brand Strategy Sessions will help your pictures do more of the marketing legwork. Let’s work together to create imagery that will make your brand stand out in a crowded marketplace.