At the heart of every small business is a story worth telling, and Ink & Splash is no exception. Founded by a dynamic husband-and-wife duo with deep roots in therapy and creativity, this handcrafted greeting card business has quickly become known for its heartfelt mission and whimsical designs. Capturing their brand story was a creative collaboration with stunning results, and I’m excited to spotlight them in this month’s blog post.

You’ve poured your heart into your business. You’re delivering quality, staying visible, and doing all the right things to grow your...

If you’ve invested in defining your brand but want to fine-tune how it's being received, here are three subtle brand cues that might be saying more than you realize.