Brand in Focus: How Ink & Splash Elevated Their Identity Through Storytelling Photography
- Julie Gile
- Jul 10
- 3 min read
At the heart of every small business is a story worth telling, and Ink & Splash is no exception. Founded by a dynamic husband-and-wife duo with deep roots in therapy and creativity, this handcrafted greeting card business has quickly become known for its heartfelt mission and whimsical designs. Capturing their brand story was a creative collaboration with stunning results, and I’m excited to spotlight them in this month’s blog post.
Meet Ink & Splash: Spreading Joy One Product at a Time
Ink & Splash began with a single sticky note. As a young therapist, Ashley, the artist behind the brand, would leave illustrated notes on her office door to encourage and uplift clients. What started as small acts of kindness soon evolved into the “Wishing Wall” in the lobbies of their clinics, where over 500 hand-painted watercolor cards were made available to kids and families, each one meant to inspire hope and healing.
After years of dreaming about starting a creative business with her husband, a podcast episode pushed them into action. The takeaway? There's never a perfect time, so start now. That was the moment Ink & Splash was born.
“We offer one-of-a-kind, hand-drawn sentiments that aren’t your typical grocery store card,” Ashley shared. “They’re tiny pieces of art, created with heart, and meant to be kept long after they’re given.”
Today, their boutique offers not only beautifully crafted cards but also a deep sense of purpose: each product exists to give back and uplift others. Looking ahead, their goals include expanding their wholesale partnerships and exploring new product lines to spread joy even further.
The Power of Storytelling through Brand Photography
While Ink & Splash’s products spoke volumes, their website and visual storytelling didn’t quite capture the full picture until we worked together.
“Our original website was sweet, but something was missing,” Ashley said. “We loved the initial photos we had, but it didn’t feel like us. Julie brought that missing magic through photography. She told our story in a way that felt fun, emotional, and deeply aligned.”
Their new brand photos became the foundation for a complete website refresh. With storytelling at the center, Ink & Splash was finally able to visually express their heart and mission, helping them make a stronger, more memorable first impression.
They’ve also used their updated brand photos for:
Instagram and social content
Marketing campaigns
Faire marketplace promotions
Website visuals and product listings
“The new photography helped us feel more legitimate and professional. I think it leaves a much more significant impact on our customers and helps us stand out in a meaningful way.”
Behind the Scenes of the Shoot
Our shoot day was full of laughter, color, and intentional storytelling. From styled product shots to cozy behind-the-scenes moments, we designed every frame to reflect the Ink & Splash brand. Their gallery is full of photos that are thoughtful, creative, and heartfelt.
“Julie made the entire experience easy and fun,” Ashley said. “She helped us prep in advance, made us feel totally at ease during the shoot, and even recommended a great local lunch spot afterward! She truly thought of everything.”
When asked if she’d recommend brand photography to other businesses?
“Absolutely. Hands down. Without a doubt.”
Want to See the Magic?
Check out Ink & Splash online at inkandsplash.art Follow them on Instagram and Facebook: @inkandsplashboutique1
Ready to Elevate Your Brand with Strategic Photography?
Whether you sell products, services, or something in between, your visuals should tell your
story and connect with your audience on a human level.
Book a free consultation to see how we can bring your brand to life through storytelling brand photography.
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