Your Brand’s Fall To-Do List (That Future You Will Thank You For)

Julie Gile
Sep 19, 2025
2 min read

Pumpkin spice is back, the leaves are turning, and if you’ve looked around, you’ll see Christmas décor in the aisles…which means it’s officially time to start thinking (if you haven’t already!) about your holiday marketing. 🍂

I know, I know…we’re just saying goodbye to summer. But here’s the truth: if you wait until November to start planning your holiday campaigns, you’ll already be behind.

That’s why fall is the perfect time to get your brand ducks in a row. And because I love making strategy simple, here are five things every brand should do now to set themselves up for a smooth (and profitable) holiday season.

1. Lean Into Storytelling

Here’s the thing: during the holidays, everyone is selling something. What makes people choose you is connection.

Share the story behind your business, your products, and your people. Let your audience feel the heart behind your brand. Storytelling builds trust, and trust builds sales.

2. Refresh Your Brand Visuals

First impressions matter, especially when your audience is being bombarded with promotions every five seconds. Now’s the time to update your brand photos so your visuals feel fresh, current, and holiday-ready.

Think cozy vibes, lifestyle product shots, or team photos that reflect your brand’s personality. These images can carry you through your fall promos, holiday campaigns, and even into the new year.

3. Map Out Your Content Calendar

The busiest season doesn’t have to mean the most chaotic. (You deserve to enjoy the season too!)

Sit down now and plan your social media posts, emails, and promotions for October through December. Having a strategy in place will save you time, reduce stress, and keep your brand showing up consistently when it matters most.

4. Audit Your Website & Shop

Before the holiday rush, make sure your digital home is in order. Is your website easy to navigate? Are your product listings polished and ready to convert? Do your photos match the quality of what you’re selling?

A quick refresh now = fewer abandoned carts later.

5. Prep Your Holiday Campaigns Early

Black Friday. Small Business Saturday. Cyber Monday. Holiday gift guides. December promos.

The brands that stand out aren’t scrambling last-minute; they’ve mapped their offers, messaging, and visuals in advance. Use September to decide what you’ll promote, and when, so you can roll into the season with confidence.

Trust me, your future self will thank you.

Let your audience feel the heart behind your brand. Storytelling builds trust, and trust builds sales.