• jmgilephotography

Behind-the-Scenes of My Own Brand Photoshoot

As a brand photographer, I need to practice what I preach. That’s why I have regularly scheduled brand photoshoots for my own business. Here’s the latest!


Set a Goal



One of the biggest goals in planning my own photoshoot was to showcase the different aspects of what I do. When you boil it all down, this is what I do: I answer your client’s most frequently asked questions in photos so they are more confident doing business with you.


So for my own shoot, I needed to convey exactly this.


Find the Right Photographer



So much planning went into this brand photo shoot, but one of the most important things was having a photographer that makes you feel comfortable in front of the camera. With so many emotions running through my mind, I wanted to make sure everything went just right.


A big “thank you” goes out to Bryana Palosaari for a wonderful day!


Answer Frequently Asked Questions



As a brand photographer, the question I get asked most often is: “What do I wear?!”


Don’t worry; I spend a lot of time making sure my clients are well-prepared for their photo shoots. In our brand strategy session, we’ll figure out a color palette and several “looks” to compliment your brand strategy.


For my brand photo shoot I had a “CEO” look, which was a more formal version of what I wear to a session, then a “Behind the Scenes” look, featuring more casual work attire. I also had a playful look with jeans and a neutral blouse. These small details are actually very important steps to walk through, ahead of time, so everything is cohesive for your shoot.


Have a team to photograph? The process starts the same; we’ll start by meeting for your brand strategy session. Then, once we decide on the goals of our shoot, I’ll provide the team with a customized color palette and wardrobe guidelines, and make sure everyone knows to bring a few different options so I can coordinate on the day of our shoot.


Choose an Intentional Space



Are you looking for some creative new content? This space in North Milwaukee is one of my favorites. No matter what kind of business you have, we’ll find the perfect space to highlight your brand stories.


Plan Ahead for Content Needs



We’re heading into the last few months of the year. Are you feeling overwhelmed? You’re not alone. Almost every business owner I speak with feels the same.


During our brand strategy session, we’ll figure out how to answer all the questions for your ideal clients and make the process of doing business easier, especially in the last few months of the year. Now is the time to connect and get your content dialed in.


September is traditionally the biggest month for booking brand photo shoots. The kids are back in school, the temperatures are still warm, and life hasn’t been consumed with holidays quite yet.


Here’s your sign: Now’s the perfect opportunity.


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