Client Spotlight: Published Author Terri Jacke
For over 16 years Terri Jacke has been striving to become a published author, and in August of 2020, her dreams came true! Terri’s first book, Is This a Lousy Job or Is It Me?: A Real-Life Guide for Achieving Success at Work, explores how every success and every struggle at work can be used to develop your character, which shapes your behavior in the workplace. Your character also informs the quality of decisions you make at work and about your career, and those decisions directly influence the amount of fulfillment you experience from your work.
When Terri’s brand was ready to launch, she connected with me to bring the fine details together. We spent our strategy session reviewing her current marketing efforts, the genesis of her book and planned a photo session in downtown Green Bay to give her the exact headshot she was looking for. We met in one location and were able to get multiple looks aimed to grow a connection with her audience. Terri’s headshot gallery includes several different backgrounds. This gives her diversity in how she will use these with her marketing team during book tours, as well as building a cohesive website!
About Terri Jacke’s “Is This a Lousy Job or Is It Me? A Real-Life Guide for Achieving Success at Work”
"I offer an intimate understanding of the growth possibilities available to you through some of the lousy aspects of the workplace – as well as some of the wonderful aspects of the workplace – through my own story. Is This a Lousy Job or Is It Me? chronicles my growth through the seven stages of character development at work: Beginning, Yuckiness, Fear, Authenticity, Boundaries, Love, and Exit? The insights you gain into the stages, captured in the BY FABLE model, will empower you to make sense of your work experiences and effectively move through the stages in their natural sequence, allowing you to create a fulfilling career path leading to your inevitable success.
I began the work that led to this book in 2006 as a way to better understand how some people struggled with coworkers, meaningless work, and lousy work situations, while others moved through all of those obstacles with grace – no fear, no drama. I wondered what allowed some people to find fulfillment and success while others rebelled, shrank, or got stuck. So, I began to study the differences between people who succeed in the workplace and those who struggle to experience success. A fascinating pattern of character development emerged. And, Is This a Lousy Job or Is It Me? is the culmination of the tools and wisdom I gathered over the last 14 years."