Your Website is Only ONE of Your Marketing Tools
If you’re reading this, you’ve already landed on my website. Whether you found me in a Google search, clicked over here from one of my social media channels, found this blog featured in my latest email newsletter, or stumbled on this article after someone gave you my name - welcome.
Now that you’re here, let’s talk about whether or not a website is the “be all and end all” of marketing tactics. The title already gave my opinion away… your website is just ONE way to get yourself in front of your ideal audience. Basically, websites function as a reference page for your business. When a potential client is researching information about you, often your website will be one of the most informational places they’ll visit. However, this is not the ONLY place potential customers visit, and it’s not necessarily the place where leads will start anymore. Many potential customers want to see what’s happening more currently in your business too, which is why you need a multifaceted marketing approach.
Let me repeat this: Your website should not be your whole marketing strategy!
Search Engine Optimization (SEO) was all the rage years ago, and while it’s still important to have a website that is relevant to what your audience is searching for (plus an active Google My Business listing), it’s still not the only tool you should be using.
Instead, it’s more productive to find several avenues to market your business and take note of what options help your business grow and prosper the most.
No two businesses are alike, and no two growth strategies are alike!
I recently wrote about five marketing tactics that have really elevated my business, and you won’t find “my website” on any of them! In addition to the ideas listed over there, I encourage you to consider the following marketing ideas for your business:
Join your local Chamber of Commerce. I love the Greater Green Bay Chamber!
Become a regular within your business community. Attend local events, take advantage of networking groups, and join local Facebook/LinkedIn groups to be part of conversations.
Collaborate with other businesses. I have found this one to be really key to building my brand photography business. Find other organizations that are also attracting your ideal customer/client, and co-host events, engage with their social media, and build a genuine relationship with the owner.
Build relationships. This really can’t be overstated. Every business community is small, at the end of the day, so always put your best foot forward with genuine relationships.
Find time to volunteer and get your name out. Of course, you aren’t going to volunteer somewhere just to try to get their business, or to get the business of fellow volunteers. Instead, build real relationships with others that could have a business payoff, all while giving back to your community.
Craft an elevator pitch. When you’re put into a position where you can state what you do and who you serve, are you ready with a quick, confident answer? Can you concisely sum up your brand in a couple of sentences?
Be present on social media. While you don’t necessarily need to be selling constantly on social media, it can support your marketing efforts in a myriad of ways. From building a loyal fan base to raising brand awareness, social media can be a key pillar of your marketing.
As always, I am here to help you grow your brand and figure out which marketing tactics are best for you. During the Brand Strategy Session, I discuss the best ways we can also use visual imagery to build these relationships for your brand. Please let me know what kind of areas you need support, and I’m happy to help you or refer you to someone I trust!
Brand Photography for Realtor Team Jill & Co website